Benedict, R. 1947. New York. 1–2. Továbbá: The Science of Custom. Reprinted from the Century Magazine, 1929. 641–649. Közli: Dundes 1968. 180. (Now Custom has not been commonly regarded as a subject of any great moment. It is not like the inner workings of our own brains, which we feel to be uniquely worthy of investigation. Custom, we have a way of thinking, is behavior at its most commonplace. As a matter of fact, it is the other way around. Traditional Custom, taken world over, is a mass of detailed behavior more astonishing than any one person can ever evolve in personal acts no matter how aberrant. Yet that is a rather trivial aspect of the matter. The fact of first-rate importance is the predominant rôle that Custom plays in experience and in belief. No man ever looks at the world with pristine eyes. He sees it edited by a definite set of customs and institutions and ways of thinking. Even in his philosophical probings he cannot go behind these stereotypes: his very concepts of the true and the false will still have reference to the structure of his particular traditional customs… There is no social problem it is more incumbent upon us to understand than of the rôle of custom in our total life. Until we are intelligent as to the laws and the varieties of customs, the main complicating facts of human life will remain to us an unitelligible book.)