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Cotents

Preface
Avishalom Tor: Some Challenges Facing a Behaviorally-Informed Approach to the Directive on Unfair Commercial Practices
Katalin J. Cseres: Enforcing the Unfair Commercial Practices Directive
András Tóth - Szabolcs Szentléleky: Hungarian experiences concerning unfair consumer practices cases
Marina Catallozzi: Recent enforcement actions in Italy
Michel Cannarsa: Unfair Commercial Practices in France: New Trends after the 2013 Consumer Protection Act
Monika Namysłowska: Fair B2C Advertising in the Telecommunications and Banking Sector in Poland - Mission: Impossible?
Spencer Weber Waller - Jillian G. Brady - R. J. Acosta - Jennifer Fair: Consumer Protection in the United States: An Overview
Márk Erdélyi: UCP - Hungarian Practice in the Telecom Sector
Áron Somogyi: Consumers Protected or is the application of the UCP. Directive helping consumers?
Tihamér Tóth: Are Fines Fine? Sanctioning Infringements of the Directive on Unfair Commercial Practices in Hungary
Erika Finszter: Advertising self-regulation. Promoting self-regulation for legal, decent, honest and truthful advertising

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Preface

The Pázmány Péter Catholic University's Competition Law Research Center organized an international conference on May 10, 2013. The aim is to set up an annual gathering bringing together law enforcers, judges, private practitioners, academics and students to discuss practical problems relating to misleading advertising and other unfair trade practices covered by the Directive prohibiting Unfair Commercial Practices. We hope that not only officials of public authorities and judges but also business will benefit from this dialogue. The cross-border nature of the coverage of marketing campaigns makes an international approach inevitable. Law enforcers in different EU Member States are tackling similar issues, the annual conference intends to provide a forum for exchanging their experience and listen to comments from the business, thereby contributing to a more unified approach in interpreting the provisions of the UCP Directive.

Our book builds on the presentations of this first UCP conference covering behavioral economics, sector specific problems of financial and telecom services and institutional design issues. It includes additional chapters giving an overview of the U.S. consumer protection system and the role of self-regulation. We are grateful to the supporters of the event, the Hungarian Competition Authority, Fundamenta Lakáskassza, Magyar Telekom, Telenor and the Hungarian Brands Association.

Tihamér TÓTH
Pázmány Péter Catholic University
and Réczica White & Case LLP

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